Print advertising is dead apparently, falling at the hands of online advertising. That is if you speak to an inept marketer. Take Google for example – the benchmark for online activity, the internet gurus. Last year Google spent over $1 million on print advertising.Read More
Monday, 24 February 2014 21:50:24 Europe/London
Friday, 7 February 2014 11:03:32 Europe/London
Students! Stop sitting on your backsides nursing hangovers, smoking weirdly-named substances and trawling the internet for the top 10,000 Vines compilation videos – there are better things to do with your time!Read More
Wednesday, 22 January 2014 11:53:14 Europe/London
When producing visual material for any business, it is important to realise the power of colour and the effect it can have on the subliminal mind and therefore affect customer behaviour. This use of colour to change opinions is constantly being used without us noticing.Read More
Friday, 3 January 2014 16:43:33 Europe/London
As 2014 begins the majority of the population are looking to make up for a month of overeating. Trimming fat is a popular subject this time of year and we want to discuss it further, but in a business sense.Read More
Thursday, 5 December 2013 09:54:10 Europe/London
Direct Mail is one of the most established and widely used methods of marketing used by businesses in the UK, yet many business owners are still skeptical of its impact in terms of generating leads. In this week’s blog article, we’re looking at some direct mail stats, and how best to use it for your business.Read More
Wednesday, 27 November 2013 08:46:34 Europe/London
As we’ve discussed in previous blogs, choosing a graphic designer to create your logo and other company visuals is an excellent investment. They understand the dos and don’ts of creating an image for your company, and give you an excellent base from which to grow your brand.Read More
Thursday, 14 November 2013 10:46:43 Europe/London
Does your business have a brand? Okay, so you might have a logo, you might even have theme throughout your company materials, but do you really have a clear and consistent brand identity which ties your company personality to your product, and through to your customer services? It’s an easy and effective way to boost your company image, and promote customer loyalty; we’ve some tips for how you can get that consistent brand image.Read More
Thursday, 31 October 2013 08:51:08 Europe/London
Small Businesses can always use a cash injection, especially when awaiting payments from clients, or just after that big invoice has left your account.
We’ve put together a list of ideas for ways in which you can give your monthly income a boost, whilst also raising your profile. All it takes is some creativity, and a little effort.Read More
Thursday, 17 October 2013 14:18:34 Europe/London
It’s common for companies’ branding to be crying out for a facelift after the first couple of years. It’s also understandable. After concentrating so hard on getting things going, and the day-to-day running of the business, it can be a couple of years before you’ve chance to take stock.Read More
Thursday, 4 July 2013 14:48:52 Europe/London
Although the internet is slowly becoming the essential marketing tool of the 21st Century, it’s important to remember that sometimes the old ways are still the best ways. As of 2012, three quarters of advertising budgets are still spent off-line.
Physical forms of marketing can have an influential effect on business and one of the best ways is still the traditional banner display. It’s a very simple and effective method which gets results and increases revenue, as well as awareness of a brand. So how and why do banners do this? Let’s take a look....