Direct Mail is one of the most established and widely used methods of marketing used by businesses in the UK, yet many business owners are still skeptical of its impact in terms of generating leads. In this week’s blog article, we’re looking at some direct mail stats, and how best to use it for your business.Read More
Thursday, 5 December 2013 09:54:10 Europe/London
Wednesday, 27 November 2013 08:46:34 Europe/London
As we’ve discussed in previous blogs, choosing a graphic designer to create your logo and other company visuals is an excellent investment. They understand the dos and don’ts of creating an image for your company, and give you an excellent base from which to grow your brand.Read More
Thursday, 14 November 2013 10:46:43 Europe/London
Does your business have a brand? Okay, so you might have a logo, you might even have theme throughout your company materials, but do you really have a clear and consistent brand identity which ties your company personality to your product, and through to your customer services? It’s an easy and effective way to boost your company image, and promote customer loyalty; we’ve some tips for how you can get that consistent brand image.Read More
Thursday, 31 October 2013 08:51:08 Europe/London
Small Businesses can always use a cash injection, especially when awaiting payments from clients, or just after that big invoice has left your account.
We’ve put together a list of ideas for ways in which you can give your monthly income a boost, whilst also raising your profile. All it takes is some creativity, and a little effort.Read More
Thursday, 17 October 2013 14:18:34 Europe/London
It’s common for companies’ branding to be crying out for a facelift after the first couple of years. It’s also understandable. After concentrating so hard on getting things going, and the day-to-day running of the business, it can be a couple of years before you’ve chance to take stock.Read More
Thursday, 4 July 2013 14:48:52 Europe/London
Although the internet is slowly becoming the essential marketing tool of the 21st Century, it’s important to remember that sometimes the old ways are still the best ways. As of 2012, three quarters of advertising budgets are still spent off-line.
Physical forms of marketing can have an influential effect on business and one of the best ways is still the traditional banner display. It’s a very simple and effective method which gets results and increases revenue, as well as awareness of a brand. So how and why do banners do this? Let’s take a look....
Wednesday, 26 June 2013 11:29:18 Europe/London
Some businesses only have one or two employees. This means that news about your company can be told mouth to mouth. It’s quick, effective and efficient.
Now what if your business has 10 people? Easy. An internal email with some of the key highlights can be sent.
Now what about 50 people? 100? 200?
Then it gets a little more complicated when you want to communicate internally with every single person under your roof.Read More
Monday, 10 June 2013 10:23:12 Europe/London
For the new business owner, there are many important things to think about constantly; revenue stream, stockholder meetings, accounts....the list is endless.
So considering what type of stationery you want probably isn’t on the list of top priorities.
However, it should be given a good deal of thought, because your stationery is actually a potential little money earner for your business. It can help increase sales and aid in your brand recognition.Read More
Friday, 7 June 2013 13:53:06 Europe/London
Marketing is a large arena. And there are many places to pitch your tent. Many businesses are realising that going online is pretty much a necessity these days.
However, it’s important to realise that there’s still room for the more traditional methods of marketing. Take leaflets for example.
They are still highly effective tools for conveying your message....if done right. If not, then they are simply an expensive waste of paper, money and time.Read More
Sunday, 5 May 2013 22:37:59 Europe/London
Business cards have been around for at least 100 years. In all that time, the basic principle has remained the same; they are a tool for providing people with information about your goods, business or service. Contact information is almost always present, but these days it seems it is not enough to just have a business card.
Today, it’s important to have a card that stays in the memory for a very different reason. So here are ten examples of some truly remarkable and creative business card designs....Read More