It’s common for companies’ branding to be crying out for a facelift after the first couple of years. It’s also understandable. After concentrating so hard on getting things going, and the day-to-day running of the business, it can be a couple of years before you’ve chance to take stock.

Unless you invested some cash in a professional graphic designer during the initial start-up, it’s unlikely you’ve been able give some serious thought how your branding could be improved. Given the difference good branding can make in attracting new business, it’s important to get it right.

We’ve put together a few ideas of simple steps to follow that will help in improving your branding straight away.

• Do you have a proper logo?

It seems an obvious one, but it’s amazing how many small to medium businesses opt for a free logo designed by a friend on Microsoft Paint. Invest a bit of cash into getting a graphic designer to design you a logo that suits your company’s image and looks professional.

• Do your company’s visuals have a consistent theme?

It’s important to have a visual theme running through your materials, flyers, business cards, website, etc. Make sure the logo, text font, style of writing and so on are the same throughout. This will help give your company credibility to potential customers who aren’t already aware of you.

• Are your company’s details all up-to-date?

Very often a new business will have to change contact details, address, and so on as they grow. Take time to check all the important details on your business cards, website or directory listings are the ones you’re currently using. If not, you could be losing business.

• Don’t be afraid to make changes.

The main comments business owners have when told they should make changes it their brand are things like, ‘but it works okay at the moment,’ or, ‘my customers won’t recognise me if I change,’ and so on. The reality is your customers are more likely to be impressed by the update and even take it as a sign that things are going well. Plus, the longer you leave it, the more customers could be put off by your existing visuals.

As you can see from these points, freshening up your branding can be a quick and simple process, as well as an important one! You’ve always time to take a close look at the branding of your company – It could be the most valuable five minutes you’ve had in a while!

To see the services we offer and discuss your company’s branding, give us a call on 01204 386269 or email us.