1. Start with a catchy headline
Your headline is always the most important words you print on your leaflets. Research has shown that while 8 out of 10 people read your headline, only 2 out of 10 people will read the rest. This means that if your headline fails to attract, the rest of your message is lost.
Use headlines that will make the readers want to read more. So how do you do that?
- Point out your biggest benefit.
- Focus on something that really matters to your target audience.
- Build desire to discover more.
Don’t just settle for the first idea that pops into your mind. Your headline deserves more attention than that. Instead, brainstorm ideas and take your time to ensure that you come up with the best catchy phrase. It will make the difference between a success and a flop.
2. Use current events
Current affairs can provide a great opportunity for you to piggyback on with flyer printing and leaflet advertising.
You could use events such as sports matches, festivals, elections, etc. and put in place promotional offers related to those while Leaflets printing in Uk
3. Ask your audience to do something
Call to action is a very important aspect of your leaflets. Every piece of persuasive writing must have a call to action.
If you forget to add it, your audience won’t know what is expected of them. You may think it is obvious because you know your business inside out. However it’s not obvious to a reader who may have simply glanced at your leaflet and half-heartedly scanned your offer.
If you skip call to action it can lead to loss in sales.
You need to be clear, specific and straightforward. Stick to just one call to action. If you give people too many options they are more likely to do nothing.
4. Show your credibility
If you offer beauty treatments, massage therapy or coaching make it clear you hold the appropriate qualifications.
Similarly, if you offer professional services and you have accreditation from a professional body, it’s worth including in your leaflet.
As a matter of fact, whatever your business, if you have third party validation that builds credibility for what you offer, showcase it. If you do this while doing your Leaflets printing online, it will help address readers objections and start building that all important trust.
You can also include testimonials. They work well too.
5. Give answers to these questions
- What’s in it for me?
- Why should I pick you over everyone else?
Potential customers are usually cynical. They immediately ask these two questions. If you are able to provide a satisfactory answer, only then they will engage with your product or service. You can focus on your unique selling point to answer these questions.
If you can’t answer these questions you’re going to struggle to attract attention and capture their interest.
Cheap leaflets printing done by Affordable Leaflets is the best way to get your message across to your target audience. What are you waiting for? Get your flyer printing online done now!